Video production tips and techniques from Content Media Group.
With thousands of charities competing for precious life-saving dollars, how does one non profit organization stand out from the money-hungry pack? Video. If you're not using video to tell your story, you're missing an amazing opportunity to convert viewers into donors. Video is the ultimate fundraising tool!
Fundrasing. Every nonprofit grasps, claws and competes for more money. Every year more outstretched hands appear as resources disappear. Absolutely necessary for their survival, are the finite resources of the generous. With thousands of charities competing for precious life-saving dollars, how does your organization stand out from the money hungry pack? Cue the anti-climatic answer…video marketing.
Video Marketing. A no-brainer action step to attract funding? Yes. A no-duh necessity that sometimes fails to actually capture funding? Yes! Many campaigns fall short with connecting to the heart of potential donors. Research shows 83% of people are more likely to take action if they are emotionally committed to a message. What better way to infuse a message with emotion than by taking the viewer on a journey into the world you serve. Video does that.
From the jungles of Belize to the refugee camps of Sudan, video not only tells a story but transports the viewer into the story. Consider it a virtual trip with real benefits. Once you engage the heart and mind, converting a viewer into a supporter becomes so much easier.
Specially produced marketing videos can produce the perfect storm for giving. The key phrase: “specially produced”. Anyone can shoot video. It takes a team of seasoned production specialists to turn those moving images into images that move a non-profit organization closer to its fundraising goals.
Content Media Group’s team of video producers have traveled the world producing video that produces results. They have over 20 years of experience of transforming the image in a camera’s viewfinder into an effective fundraising tool. While they are proud of their three Emmy Awards and eleven nominations, what really matters is the essential humanitarian work of their clients. Work, which would be impossible, without fundraising dollars.
While we get all warm and fuzzy when clients rave about their productions. The only thing that matters is when checks are written and “Donate Now” buttons are clicked. Those are the happiest endings any non profit video could ask for.
Tell every non profit you know about our First Annual Non-Profit Video Makeover Contest! Not only are we dishing out free video marketing advice, we're awarding one lucky non profit organization a free fundraising video makeover. Enter the contest here.