Video Production Blog

Video production tips and techniques from Content Media Group.

Jeff MacIntyre

Jeff MacIntyre has been in the digital trenches since dial-up. His Los Angeles-based production company, Content Media Group, has been producing content for broadcast, documentaries and new media since 1988. He’s racked up 31 Emmy nominations and won 11. New Media excites him and he enjoys sharing this enthusiasm with creative content creators all over the world.

"Witness: The Legacy of Heart Mountain" Documentary Wins Three Emmy Awards!The Legacy of Heart Mountain Documentary Film

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Jeff MacIntyre scored two Emmy awards at the 2013 Emmy Awards in Los Angeles. He picked up trophies for Outstanding Editing and Camera for the TV documentary, "The Power of a Picture-The Napalm Girl Story".

New Media Marketing GuideThis is the New Media Marketing Guide the world has been waiting for. No need to Tweet, text or email, it's ready.

Years in the making, I present: The Guide to Passionate Disruption and World Domination. What follows is a hearty stew of New Media Education and Profanity. Reader beware...there's not as much profanity as you're hoping for. Apologies. The Management.

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Jeff MacIntyre, Content Media Group's owner, wins his 7th Emmy Award for a documentary on the tremendous contributions of The Japanese American Soldiers of World War II. Super excited is an understatement! Watch his acceptance speech and the documentary, "American Heroes".

The Napalm Girl40 years ago we met The Napalm Girl. The iconic photo woke the world up to the brutal reality of collateral damage. We traveled to Vietnam to produce The Power of a Picture for ABC7, Los Angeles. Four decades later, the photo and the girl are as powerful as ever.

Dos Equis introduced you to the "Most Interesting Man in the World. Now, meet "The Laziest Sales Guy in the World". Content Media Group spoofed one of the year's best commercial campaigns by producing two comedy spots for LiveOffice. Stay lazy, my friends.

Posted by on in Non Profits

With thousands of charities competing for precious life-saving dollars, how does one non profit organization stand out from the money-hungry pack? Video. If you're not using video to tell your story, you're missing an amazing opportunity to convert viewers into donors. Video is the ultimate fundraising tool!

Posted by on in Online Marketing

Chances are, your "About Us" page sucks. One of the most overlooked pages, it can also be one of the most powerful if optimized properly. Squeeze more juice from your online marketing efforts with these 5 easy steps.

Posted by on in Video Marketing

Lady Gaga is part marketing genius, part scary chick you'd find hiding in your bushes after a break up. Let's focus on the marketing part. She's got what your online marketing strategy needs!

If you only implement one form of online video marketing, make it the almighty video testimonial. Instant credibility and friendly persuasion are two instant benefits. Did I mention you won't have to do anything to reap the rewards of this free marketing tool? Paying clients will be in charge of creating your video content! They can't wait, so relax and have another beer.

Today, people’s BS-Meters are fined tuned to sniff the faintest whiff of PR spin. In order to appeal, your video marketing message must reveal. Revealing, authentic communication is the key ingredient to building a loyal following and customer base. Draw the shades, dim the lights and follow these five tips to get naked with your online marketing video.

Posted by on in Video Production

Our appetite for online video continues to skyrocket, nearly doubling in the last three years alone! The time has never been better to create and sell an online video product. These tips will help you get started.

If you're not using sizzle reels/promo videos to market your product/business or pitch your TV show concept, you're missing out on some powerful marketing juice. Emmy Award winning producer/editor Jeff MacIntyre from Content Media Group reveals the five necessary components to any successful sizzle reel/promo video.

Posted by on in Video Marketing

Trying to reach the “show me-don’t tell me” generation without video is marketing suicide. There is no better medium to illicit an emotional response from potential donors. Does your non-profit video sizzle?

Monetizing content during the Digital Revolution is a hot topic for video professionals. “Video Hustler” is a 26 episode web-based series. The series documents the wild ride known as life for Rage, one of the hottest music video directors. It’s a great example of how to create and monetize internet-exclusive New Media content.

The quickest way for a video producer to become a Starbucks barista is to think big. Big thinking is a high risk, low yield investment. In today’s world of New Media, small thinkers are scoring big hits. Niche-targeted content is putting production companies on the fast track to profiting from the explosion of online/mobile video.

Posted by on in Journalism

Journalists of the New Media must commit to push beyond the four "W"s in their reporting.  Fact regurgitation doesn't make a good journalist. In today's congested news space, you need to hook people with powerful stories. Stories sell. Stories motivate. If you aren't telling stories in your reporting or marketing, you aren't connecting. You must connect before you can sell.